PASSAGE CREEK DESIGN attends E-Commerce Training
The e-commerce training session offered through our local Horizons program was of great benefit.The most frequent statement heard afterward from those of us attending was, another couple days of training would have been nice. They covered the basics of simple web design using free tools provided by google, which would transfer over to the free templates used by most hosting providers, so if you had never done any web design before this would have been informative, though a bit over- whelming at times without proper notes and good review for those of us who have messed with web sites.Great benefit came out of listening to what makes good design, how to track the traffic your site receives by using behind the scene tools that Google provides free of charge and the best part was listening to professionals that are using e-commerce to grow their businesses.
Without it, in todays world, even if you are specialized it is a must have. I like to compare it to handing out your business card - no site, no verifiable identity whether you are selling on it or just providing information. Personally, I implemented many of the tools we learned about within the first week afterward and even loaded the tracking info for a couple of my clients so they can use this information to better understand who is looking for their services and how they are finding it. New to most of us was learning the power of the blog. This mystery word had admittedly been ignored by the majority of us in attendance because we are of the email generation.
Now, however, it seems the younger generations will no longer use email and everything is done either through text messages or blogs, so to reach this type of client we learned to set up blogs and how they can be used to gain customer feedback as well as getting the latest information out to our prospects as efficiently as possible without typing in lists of annoying email addresses and even better how to only receive information relevant to our company to save time using blogs and rss feeds. The speakers from the university in Utah did a great job and Horizons put together a very useful tool for business owners.
Ty Franks
Passage Creek Design